Is Your Dog Famous?

Cali, wearing a cowboy hat, smiles broadly

Is your dog an internet star? Does she want to be?

Perhaps she needs to sign on with The Dog Agency (home to the most influential animals in the world).

It seems that dogs can no longer become viral sensations without an agent. Loni Edwards, the founder and CEO, is quoted in Fast Company as saying, ““We help them think about how to grow their brands.” I think she means the humans who are associated with the celebrity pooches.

She’ll advise clients (and their humans) on how to get ads, book personal (or doginal) appearances, get book deals … all the elements in becoming and remaining a pet influencer.

Not just any dog can sign on, though. She’ll only take clients who already have at least 50,000 followers on Instagram. The human also has to have what it takes.

The top influencers bring in thousands of dollars per post — not to mention the income from all those other deals.

Cali’s out of luck. I don’t even have an Instagram account (though who knows; Cali might …). Maybe we should check it out. Rugged, athletic cowdog types might be in demand. Being supported by my dog would be a nice change …

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